It would be easy to overlook the simple power of a picture. In a court room, a simple picture could be worth a thousand words or ten million dollars. One of the key components of Godfrey & Lapuyade's persuasion science is the use of picture to convey blocks of information. This gives us the ability to control the flow of attention and the relationship of ideas in a powerful way. The beauty of understanding is the power to win.

There may be a pattern to when things happened, or a relationship between events. A picture painted by visualizing cash flow, or a proven intent to deceive. It might be as simple as the relationship between corporate officers or subsidiaries that proves a conflict of interest or the flaw in an argument. In nearly every case, there is something we can depict — graphically — that can be the winning master stroke in your case.